Startup Challenge


How do we leverage disruptive technology solutions to explode distribution for P&G brands?

India has a complex and fragmented traditional store landscape which makes it challenging to drive effective distribution. Technology enabled solutions can transform current distribution models in various ways. Some examples are - minimizing retailer dependency on sellers, improving availability or automated replenishments, improving retailer coverage via e-payments, and driving up consumer demand and retailer awareness via mobile based CRM programs. We are looking for these and other disruptive tech-enabled solutions which can help explode distribution for P&G brands.

How do we create a seamless shopping experience to drive conversion in an omni-channel (Online or Offline) environment?

More and more consumers are going online via smartphones and social media, while they continue to purchase their daily and monthly needs in an offline world. In this always-on environment, we also have more access to what consumers need and when they need it, what products they have used in the past and where they shop. The online shopping experience offers the benefits of superior assortment, convenience and consumer reviews, whereas the offline environment provides the advantage of touch and feel. We are looking for disruptive tech-enabled solutions which can create a seamless shopping experience for consumers by leveraging the unique capabilities and data from the online and offline world to drive higher conversion for P&G brands.

Our Partners

  • space whiz
  • Innov8
  • Startup Leadership
  • Ecosystem Partner
  • Ecosystem Partner
  • 91springboard
  • Venture Garage
  • Knowlarity
  • Startup-success story
  • Startup-success story

Please find the terms and conditions of this challenge here