Old Spice Brings The Manly Man Back - Kolkata
India’s Mantastic Man, Milind Soman, unleashes the manly scent of Old Spice deodorants
Kolkata, Wednesday, October 23, 2013:
It’s The All New Trans-Amazing!
Ace marathon runner and supermodel, Milind Soman & Bollywood actor, Rahul Bose, came together to inspire Kolkata-ites, to unleash the manlier version of themselves, as they unveiled Old Spice Deodorants, the quintessential male grooming brand.
Having mesmerized Delhi-ites with the irreverent Mantastic video that created a stir with over 2 million views, Milind Soman now takes Kolkata by storm. Resting flamboyantly on an exquisite piano, India’s Oshadharon (extraordinary) man, Milind Soman, captured the very essence of manhood, as he revealed the Old Spice deodorants range. The Mantastic videos, an ode to that bolder and more masculine self that every man wants to be, was also showcased.
In the Old Spice videos, Milind Soman, India’s Mantastic Man, has donned different avatars of an Indian man across geographies. The film, a take on the archetypical East Indian man, has already garnered over half a million views, truly bringing alive the premise that ‘With Old Spice, you can feel ‘Mantastic’ no matter where you are from in India’.
The excitement soared further when charismatic Bollywood actor Rahul Bose joined Milind Soman as they indulged in Mantastic acts. Smelling and looking like they can do absolutely anything on this planet, they arm-wrestled with one hand while effortlessly lifting heavy dumbbells with the other!
An excited Milind Soman exclaimed, “Increasingly Indian men are unleashing the masculine self of themselves and their fans and friends love it! Infact, this reflects in today’s society as well with Tollywood icon, Jeet perfectly embodying the trend. Young men are now imitating their new icons & graduating from metrosexuals to a new Manly Man era, Ami Jani! I am happy to be the face of this irreverent campaign that will change the prevalent mindset & inspire men across the country to take pride in unleashing a manlier version of themselves.”
Release The Man, Man! You don’t need to be forced into living the façade of moisturizing creams or the charade of cheesy romance. It is now time for all Indian men to take a cue from the Mantastic campaign and live true to the definition of a real man. After all, that’s what women prefer & look for in their man today.” added Rahul Bose.Old Spice brings you a cool range of manly scented deodorants with captivating, refreshing, and long lasting scents, all cooked up in the Old Spice scent kitchen! Manly smelling scents such as Original, Fresh Lime, Musk, & Whitewater; each offer a fragrance that you would want to retain throughout the day! The deodorants range not just increases your awesomeness quotient but instills your self-confidence; helps you take charge of the world and up your desirability factor. The new variants are available in leading retail outlets across India; Old Spice deodorant bottle is priced at Rs. 150/- for 150ml.