International Men’s Day celebrated in Mumbai
Mantastic Men Milind Soman , Vidyut Jamwal , Sonu Sood & Rana Daggubati unleash the manly scent of Old Spice deodorants
Mumbai, Tuesday, November 19th, 2013: Supermodel, ace marathoner and India Face of Old Spice, Milind Soman, today got together with Bollywood’s Manly men Vidyut Jamwal, Rana Daggubati and Sonu Sood to inspire Indian men to rediscover their manlier selves on ‘International Men’s Day’! On this occasion, The Mantastic Brigade marked the grand culmination of the Smell Mantastic Campaign by unveiling the four commandments that embody the manly man -- Smell Good; Be Yourself; Stay Active ,Stay Fit and Respect for All.
Having garnered tremendous response to the Mantastic videos that created a stir globally, it was time now for these manly men to take India by storm. Galloping extravagantly on white stallions & capturing the very essence of manhood, India’s first ever Mantastic Brigade revealed the all new range of Old Spice deodorants.
The Mantastic videos, an ode to the bolder and more masculine self that every man wants to be, and an irreverent take on the archetypical Indian men, were also showcased. Featuring, Milind Soman, India’s Mantastic Man, donning different avatars of an Indian manly man across geographies, the Mantastic films, have garnered over 5 million views in the social media space, truly bringing alive the campaign.
Milind Soman, India Face of Old Spice exclaimed, “Celebration of International Men’s Day gives perfect opportunity to an increasing number of Indian men who are unleashing their masculine self! In fact, this reflects in today’s society as well, with showbiz icons, Vidyut, Sonu and Rana perfectly embodying the trend. I am happy to be the face of this irreverent campaign that will change the prevalent mindset & inspire men across India, to take pride in unleashing their manlier versions.”
The Mantastic quotient soared manifold, when these show-stoppers, indulged in manly acts to celebrate ‘International Men’s Day’, which in this year’s edition, focuses on good health & equality while highlighting positive male role models. Leaving everyone spellbound, The Mantastic Brigade of Milind, Vidyut, Rana & Sonu, completely echoed the brand proposition - ‘With Old Spice, you can feel ‘Mantastic’, no matter where you are from in India’ through their unusual , never seen before acts. Smelling and looking like they can do absolutely anything on this planet, the four engaged in a duel of tug-of-war with one hand, while effortlessly lifting heavy dumbbells with the other, & at the same time, unveiling the International Men’s Day commandments - Smell Good; Be Yourself; Stay Active ,Stay Fit and Respect for All.
Said Vidyut Jamwal, “International Men’s Day is the perfect platform to unveil the ‘Mantastic’ commandments, for the Indian male. Every Indian man is Mantastic, we are all born equals, but it is what we choose that makes us manly men!”
Sonu Sood stated, “Being ‘Mantastic’ is today the epitome of manliness! We as the Mantastic Brigade, want to reach out to all Indian men, to encourage them to be active, fit & just be yourself.”
Rana Daggubati exclaimed, “Young men are now imitating their new icons & graduating from metrosexuals to a new Manly Man era! Through our Mantastic messages, I hope Indian men take a cue & unleash a manlier avatar of themselves.”
Mr. Nikhil Ramesh, Country Marketing Manager - Old Spice said, “International Men’s Day is the perfect occasion to celebrate ‘Smell Mantastic’ Campaign. Old Spice’s ‘Smell Mantastic’ campaign is designed to inspire Indian men to express themselves and help unleash the manlier version of them. The Mantastic Brigade – Milind Soman, Vidyut Jamwal, Rana Daggubati and Sonu Sood - have done an amazing job of bringing alive the Old Spice campaign and its raw masculinity.”
After 70 years of helping men the world over navigate the seas of manhood, Old Spice brings that essence to India through its latest campaign. With this campaign, Old Spices launches a cool range of manly scented deodorants with captivating, refreshing, and long lasting scents, all cooked up in the Old Spice scent kitchen! Manly smelling scents such as Original, Fresh Lime, Musk, & Whitewater; each offer a fragrance that you would want to retain throughout the day! The deodorants range not just increases your awesomeness quotient but instills your self-confidence; helps you take charge of the world and up your desirability factor. The new variants are available in leading retail outlets across India; Old Spice deodorant bottle is priced at Rs. 150/- for 150ml.
Read more grooming tips for men at our blog, Reward Me.