Arbaaz Khaan & Vidyut Jammwal shave the beard @ Reward Me

'Unshaved Is Unbathed' is the Basic Thought Of Women Of India

Actors Arbaaz Khan and Vidyut Jammwal vow to shave for their partners, every day at India’s first Shave Theater

  • 83% Women think men with stubble haven’t taken a bath*
  • 86 % Women think clean shaven men smell good*
  • 84% Women think clean shaven men make a good first impression*
  • 81 % Women are attracted to a clean shaven man*

Mumbai, January 9, 2014: The nation-wide ‘Unshaved is Unbathed’ movement, on a  mission to urge all men in India to shave every day and to make shaving a part of their daily regime has achieved tremendous support and encouragement from both men and women across the nation. Bollywood actors and popular film stars Chitrangada Singh, Sneha, Soha Ali Khan, Neha Dhupia along with women from all walks of life endorsed the thought “Unshaved is unbathed”, by travelling from city to city including Delhi, Lucknow, Indore, Bengaluru, Chennai among several others.

In a first of its kind ‘Shave theatre’ the Finale event gave us a preview into numerous homes & bathrooms across the cities the movement has travelled, demonstrating how women all over India prefer men with a clean shaven look. Women were seen protesting Unshaved is Unbathed and didn’t let their partners get out from the bathroom unless they are clean shaven and made it a daily regime as well. In a rare visual, leading Actors Arbaaz Khan & Vidyut Jammwal were seen shaving seated on bathtubs as they agreed to the Unshaved is Unbathed protest.

Malaika Arora Khan and Neha Dhupia highlighted their preference for clean shaven men and voiced the opinion of Indian women who think clean shaven men are more attractive. They make a better impression and they also smell good. Talking about routine grooming hygiene, the actors expressed their disapproval of men who are not clean shaven, highlighting that they look unclean and unattractive, like they have not had a bath.

As all women expressed that men with clean shaven looks seem fresh as they did after a bath; actors Arbaaz Khan and Vidyut Jammwal along with other men vowed to shave for their partner every day. Men got themselves the perfect shave with the Gillette Fusion Power Phantom Razor, against the backdrop of a one-of-its-kind Shave Theater.
Learn the basics of shaving beards.

Actors Arbaaz Khan and Vidyut Jammwal further revealed Gillette’s new revolutionary shaving system ‘Gillette Fusion Power Phantom’ - so smooth that you can barely feel the blades. The razor with its superior design combines revolutionary blade technologies to offer the smoothest shave, making every day shaving an ultimate experience. Not only this; the Gillette Fusion Power Phantom comes at an attractive price of INR 349/-, leaving men with no reason to not shave every day.


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Bollywood Divas Malaika Arora Khan and Neha Dhupia highlighted, “Grooming includes several things like well-maintained hair, clean nails, smelling good & overall hygiene amongst the rest. But, you have to start somewhere and men can do that with shaving every day to be clean. When a man sports stubble it looks like ‘he has not had a bath’. He doesn’t look fresh. Not just us, but 83% of Indian Women think men with stubble haven’t taken a bath*. If women can spend hours on grooming to look good, we would like men to do the same not just for us, but to look fresh, clean and attractive. By shaving men can actually save themselves the trouble of having a bath twice, a quick shave makes them look fresh just like they have had a bath.”

In acknowledgement, actors Arbaaz Khan and Vidyut Jammwal said, Yes, we agree with the sentiments of the women who are against unclean stubble. 83% of women in India think men with stubble haven’t taken a bath*, men need to pay more attention and start shaving like they bathe every day. While we do feel lazy to bathe sometimes, shaving helps us look fresh just like we had a bath in two minutes.  Moreover men should realize that women put in so much effort to groom themselves for their partners, the least that men could do is stay clean and well groomed. With Gillette’s technologically advanced revolutionary innovations like Fusion Power Phantom, shaving has now been made effortless for men, giving them the right tool for a superior and comfortable shave. We are sure men can’t thank Gillette enough for making shaving so easy and convenient.”

*Based on Grazia India reader survey done on 300 respondents all over India. 

As a manifestation of their strong protest against men with unclean stubble, Indian women unveiled the three mandates and vowed to follow them if their men didn’t shave:

  • “We will not be your date if you don’t shave”
  • “We will not share our space & things if you don’t shave”
  • “We will go out alone if you don’t shave as we think no shave means you haven’t had a bath”

 “This program is not intended to hurt the sentiments of any particular gender/community.”

Read more grooming tips for men at our blog, Reward Me.

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