Newly married couple - Soha Ali Khan and Kunal Kemmu, join the #ShareTheLoad Movement
Kunal Kemmu takes the #WashBucketChallenge, pledging to do the laundry at home!
Newly married Bollywood couple, Soha Ali Khan and Kunal Kemmu, joined the ‘Share The Load’ movement along with Ariel India, at a press conference in Chandigarh. In response to a pan-India debate over the past couple of weeks, sparked off by leading celebrities like Shilpa Shetty, Neha Dhupia, Mandira Bedi - asking ‘Is Laundry Only A Woman’s Job?’, the ‘Share The Load’ movement launched by Ariel India is receiving support across the country. Soha and Kunal, join a host of celebrities pledging support for the movement, with Kunal taking Ariel India’s unique ‘Wash Bucket Challenge’, thereby committing to do the laundry at home and help in household chores.
A recently conducted survey by an independent third party agency on Indian Households across 5 cities, supported by Ariel India reveals that more than 2/3rds of Indian women feel men who do the laundry will make great husbands*. With the survey revealing that 72% of Indian women want to only marry a man who will help with household chores*, it is clear that equality within the household is a burning issue for women across the country. The survey also reveals that 76% of Indian women surveyed feel laundry is the easiest task a man can help with at home*, which is why Ariel India’s ‘Share The Load’ movement is aimed at getting men to pledge to do the laundry at home by taking the ‘Wash Bucket Challenge’.
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Speaking on this occasion the talented Soha Ali Khan said, “I am absolutely delighted to join the ‘Share The Load’ movement along with Ariel India. Laundry is one of the easiest tasks a man can help with at home and 76% of Indian women agree*. As a working woman myself, I truly believe that equality in household chores is key to a happy marriage and it is no surprise that more than 2/3rds of Indian women feel that men who do the laundry will make great husbands*. Kunal has always been someone who shares the work load at home and I am glad he’s here today taking the ‘Wash Bucket Challenge’ and getting men across the country to join in!”
Adding to Soha, Bollywood actor Kunal Kemmu commented, “Being equal partners is one of the most important aspects of one’s married life. I’m not surprised that today, 74% of Indian women want their boyfriends to commit to doing the laundry before marriage itself*. I’m glad to have partnered with Ariel India in their effort to encourage couples to join the ‘Share The Load’ movement. Soha and I share responsibilities when it comes to household chores and we encourage men and women across the country to do the same. Even though laundry is considered a daunting task, 82% of Indian men feel a very good detergent can help them to do the laundry*. Which is why, I’m taking Ariel’s ‘Wash Bucket Challenge’ here today, to get men across the country to pledge to ‘Share The Load’!”
Sharat Verma, Associate Brand Director, Fabric Care, P&G India, added***, “Ariel is committed to empowering the lives of women across the country. One important way of achieving this is to address the inequality in Indian households when it comes to household chores. Which is why we encourage men to share the laundry load at home, since with Ariel, one can get the best stain removal in 1-wash “.
About the Survey on Indian Households:
An Independent Third Party Agency Survey on Indian Households was conducted in 5 cities (with a total of 1250 respondents). The survey was carried out in November, 2014, and was conducted among men and women in Mumbai, Chennai, Delhi, Hyderabad and Bangalore.
80% of working Indian women** want their spouse to share the household chores*
76% of Indian women feel laundry is the easiest task a man can help with at home*
*Claims generated from men and women who were in agreement with the above statements as per a 5-city (1250 person) survey conducted by an independent third party agency in Mumbai, Delhi, Chennai, Hyderabad & Bangalore, in November 2014.
**Women who work and do household chores
*** Based on third party test results in fully automatic washing machines on polycotton on stains like grass and coffee stains on leading matic detergents.
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