Make up for women over 40 @ Reward Me

8 Holiday Makeup Looks For Women Over 40

Discover eight age-appropriate makeup trends for the holidays.


Most of us love holiday makeup, but pulling off a sophisticated, festive look can become a bit of a challenge as we, ahem, mature. How much glitter is too much glitter? Is it too over-the-top to rock a glossy red lip? We can help. Here are eight holiday makeup trends that look marvelous on women over 40.

1. Glowing Skin

Use a foundation that hydrates and evens skin tone, like CoverGirl + Olay Tone Rehab 2-in-1 Foundation. It has a built-in serum that delivers skin-nourishing benefits and will skim right over fine lines and imperfections. Think glowing, not matte (which can make skin you look dry and cakey).

2. Smoky Eyes

Everyone looks good with a smoky eye. Just remember that creamy shadows are more forgiving than their powder-based counterparts. Shadows like CoverGirl Intense ShadowBlast or SmokyShadowBlast shadows will give you picture-perfect results —you’ll look like you're traveling with a lighting crew.

Check out how to give yourself the smokey eyes look with the help of this smokey eyes makeup tutorial.

3. Glitter

Outside of a child’s craft corner, glitter is best reserved for very special occasions. The holidays are one such instance. Adding some subtle sparkle to your eyes can be fun and festive, but remember that a little bit goes a long way. Use it sparingly.

We suggest applying a small amount along the lash line. Then apply at least two coats ofmascara so just a hint of glitter shows through.

4. Metallic Eyeshadow Colors

’Tis the season to get festive, and metallic eyeshadow shades are a great way to make an instant impact. Apply the metallic hue toward the center of the eye (like a spotlight), then surround it with darker hues. It's kind of like framing a sequined top with a black blazer, which draws attention to the sparkle in a subtle, sophisticated way.

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5. Red Lips

A red lip is a sure-fire way to grab instant attention. Make sure you line and fill in the entire lip with a great liner to keep it from feathering. If you have any lines around your mouth, fill them in with concealer first. Next, apply the liner. Then add two coats of a red lipstick with a creamy base — the moist, dewy texture helps the mouth look supple.

6. Shiny Lipgloss

Lipgloss can be worn at any age. Using glosses the same shade as your own lip color is always incredibly alluring. And here’s a great insider beauty trick: After putting on lipstick, apply a dab of clear gloss right at the center of your lips, then blot. This can both lock in moisture and add another dimension of color to your pout.

7. Cat Eye

We’re always in support of winged eyeliner if it’s applied properly. Start by drawing your line with pencil. Next, use a liquid liner like CoverGirl LineBlast 24-Hour Eyeliner to draw small dots along your lash line. Steady your elbow on a solid surface and connect your dots, tracing over the pencil line.

8. Wine-hued Lips

A deep purple shade looks great on almost anyone. Just remember the basic rules for creating a bold-colored lip. You can also use this trick to lessen the dark impact: Add a dot of a highlighting shadow (like CoverGirl Intense Shadowblast in Beige Blaze) at the cupid's bow of your lip. It's like a tiny spotlight that draws subtle attention to your sultry pout.

Read expert beauty tips at Reward Me.


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