5 Tips On How To Make Hair Color Last Longer

Top Tips for Keeping Your Color-Treated Hair Salon Perfect

Five steps to keeping your new hair color gorgeous for longer – result!

That confident feeling you get when leaving the salon with freshly colored hair can unfortunately be a bit short-lived – no sooner are you done swishing it in front of the mirror then it seems it starts to fade. It’s not all in your mind either: chemically-treated strands become porous, causing color and moisture to escape, leaving your hair dry, dull and prone to damage. So what can you do to help keep your new color vibrant for as long as possible? Follow these simple steps...


Step 1: Boost your defenses

Stop the fade before it begins by sealing the hair cuticle. This will protect the follicle and trap color pigment and moisture in the strands. How? By using a color-preserving shampoo and conditioner daily, as it will repair damaged cuticles, restore vitality and replace lost moisture. Try Pantene Pro-V’s Color Preserve Volume shampoo and conditioner (link to a specific product page) which helps keep color vivacious without weighing down hair.


Step 2: Protect

You may be in need of a holiday, but the sun’s rays and chlorine from the resort’s pool are your freshly dyed hair’s worst nightmare. Just as it will damage your skin, harmful UVA and UVB rays can damage hair follicles and sunlight will naturally lift color. Chlorine in swimming pools is a bleaching agent, which can give highlights a green tinge and will dull other hair colors, not to mention dry out even those most luscious of manes. Wear a hat or use an SPF spray in your hair when in the sunshine – and a swimming cap is a must.


Step 3: Take a cold shower

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Like the pores on your skin, hot water opens up the cuticles in your hair, allowing color and moisture to escape, which can lead to dull hair and damage. Instead, take a room temperature shower and, if you can stand it, end with a blast of cold water, which will seal the cuticles again, trapping the color inside your hair.


Step 4: Choose your products based on your haircolor

Unfortunately, if you’re a ravishing redhead, you’ll have noticed that the intensity of your salon color starts to fade after about a month. This is because the dye molecules in red hair are smaller than in brown or black dyes so they diffuse quicker. A leave-in conditioner will keep your hair follicles healthy so trapping that fiery color. Pantene Pro-V Intensely Strong Repair Crème (link to a specific product page) helps mend split ends and restore vitality to the hair. It’s every redhead’s secret weapon.


Step 5: Go natural

Hot styling tools like hair dryers, straighteners and curlers may give your hair the style you love, but they also cause damage and speed up the rate of color loss. For the first week after your treatment, avoid hot styling tools and let your hair dry and style naturally. Then always ensure you use a good heat protecting product such as Pantene Smooth Heat Protecting Spray (link to a specific product page) to minimise damage.

How do you keep your color-treated hair in tip top shape? Share your tricks with us below in the comments.

And for more haircare advice and tips for colored hair, visi Pantene (link to Pantene BLP).

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